WW100 – New Zealand's First World War Centenary Programme ran from 2014 to 2019

Please note this site has been archived


Terms of Use for WW100 Symbol


The Ministry for Culture and Heritage, on behalf of the First World War Centenary (WW100) Programme Office, grants you a non-transferable, non-exclusive licence while you remain a registered user of this website to display the WW100 symbol (“the symbol”) in relation to non-commercial First World War centenary activities that further the aims of the WW100 programme.
The WW100 symbol incorporates the Fern Mark under licence from New Zealand Trade and Enterprise. You must register to use it and download the official file formats

Your responsibilities
In order to use the WW100 symbol you must:

  • provide a contact name, organisation name (if relevant), email address and physical address; and
  • comply with the WW100 acceptable use and brand guidelines in all use of the symbol.

Acceptable use
The WW100 symbol may be used to identify projects or activities that will help New Zealanders or other countries to:

  • discover the history and stories of the First World War, from a New Zealand point of view; and
  • find out what we are doing to mark the centenary of this historical event.

Any use of the WW100 symbol must further the aims of the WW100 Programme, which are to:

  • Commemorate New Zealanders’ service and sacrifice in the First World War
  • Explore how New Zealanders’ war experiences helped to shape our distinct and evolving national identity and aspirations
  • Highlight New Zealand’s enduring commitment to peace, global security and international cooperation
  • Strengthen New Zealand’s bilateral relationships with Australia and all other participants in the First World War
  • Deepen understanding of the First World War by telling and preserving stories about New Zealanders’ war experiences at home and abroad
  • Provide a living legacy of the war’s impacts and on-going significance, so current and future generations are more informed.

We reserve the right to refuse access to the WW100 symbol for any use that is considered in conflict with the aims of the First World War centenary programme.
Examples of activities we expect to use the WW100 symbol include:

  • Creative projects or crafts
  • Research projects
  • Classroom activities
  • Publications and online resources
  • New memorials and monuments
  • Heritage tours and trails
  • Preservation, conservation or protection projects
  • Concerts, festivals or performances
  • Historical re-enactments
  • Commemorative events, parades and services
  • Sporting events
  • Exhibitions and new educational facilities (such as visitor centres or museums)
  • Identification of funding sources, sponsorship opportunities, scholarships
  • Conferences, public talks, symposiums
  • Exchanges, competitions and so on
  • Other activities that further the aims of the First World War centenary programme.

The express permission from the WW100 Programme Office must be granted for the WW100 symbol to be used on products for sale (commercial products) and in association with other commercial activities (such as services). 
We will consider, on a case-by-case basis, applications by not-for-profit entities to use the symbol in association with goods to be sold for cost-recovery purposes. These goods must be directly related to commemorative activities. 
We will not approve any applications, including from not-for-profit entities, to use the symbol in association with products that support or promote the centenary but are not directly for commemorative activities (‘merchandising’).
Sponsors of organisations that are authorised users of the symbol may not use the symbol on their advertising or other collateral.
You agree not to use the WW100 symbol in any way that is unlawful, or harms the Ministry for Culture and Heritage or its partners in the WW100 programme: the New Zealand Defence Force, the Ministry of Foreign Affairs and Trade, and the Department of Internal Affairs.
When you use this symbol you agree not to change, modify, delete, or interfere with any element of the symbol. If you wish to use the symbol for purposes other than those which you have previously registered, you must re-apply to use the symbol through the WW100 website.
You shall not use the WW100 symbol for material or activity which:

  • is for commercial purposes or otherwise advertises or solicits for the sale of goods or services;
  • is for party political purposes (see further below);
  • is false, offensive, indecent, defamatory, threatening, obscene, unlawful or which infringe the rights of any other person anywhere in the world;
  • causes injury of any kind to any person or entity;
  • infringes or violates the intellectual property rights, contract rights, or any other rights of any third party;
  • violates any applicable laws, rules, or regulations;
  • contains software viruses, Trojan horses, worms or any other malicious code designed to interrupt, destroy or limit the functionality of any computer software or hardware or telecommunications equipment; and
  • disrupts, interferes with or restricts the use of this symbol by other users.  

Party political purposes and electioneering
You must not use the WW100 symbol in or associated with material or activities that are for party political purposes or that constitute electioneering. Its use in any election advertisement during the regulated period is not allowed. The symbol may be used in publicity that is eligible for Parliamentary Service funding in accordance with applicable legislation and guidelines, provided all other terms and conditions for its use are complied with.
If parties or a candidates have doubts whether material is likely to be an election advertisement, they have the option of obtaining an advisory opinion from the Commission.

Linking to the WW100 website
Any online use of the WW100 symbol should link to the WW100 website, http://WW100.govt.nz (particularly to the Activities & Projects section).

Governing law
These terms and conditions are governed by the laws of New Zealand and the courts of New Zealand have non-exclusive jurisdiction in relation to them.

Changes to terms of use
We may change these terms of use at any time. Each time you use the WW100 symbol you are agreeing to the terms and conditions applicable at that time.

Contacting you
You agree that we may contact you at address (email or physical) you supply to notify you about:

  • Your use of the WW100 symbol
  • Changes to these Terms of Use or the WW100 brand guidelines

General conditions
All uses of the symbol (including any goodwill associated with it) shall inure (take effect for) the benefit of the Ministry for Culture and Heritage.
If the WW100 Programme Office determines at any time that you are using or displaying the WW100 symbol in a manner that is or may be detrimental to the Ministry for Culture and Heritage we may issue reasonable instructions to you concerning the manner, if any, in which you may continue the use of the WW100 symbol.
You must promptly comply with such instructions or cease the use or display of the WW100 symbol. The Ministry for Culture and Heritage may unilaterally suspend your use of the WW100 symbol if and when it determines that your use breaches these terms of use, or is otherwise unacceptable.